Our New
Trademark Team

From March 29, 2024, the trademark and IP enforcement teams of East IP Limited (formerly SIPS) and Beijing East IP Limited are operating together under the names “East IP” and “亿思“ (in Chinese).

Our combined trademark, enforcement and litigation teams include over 150 professionals and staff operating primarily from offices in Beijing, Hong Kong, Shanghai and Guangzhou.

Global industry surveys have recognized 23 of our trademark team as leading practitioners. See here for more information on our team and here for a summary of industry surveys highlighting our leading team members.

The lead partners of the East IP’s trademark practice include trademark veterans Joe Simone (the original founder of SIPS), Ms. Zhang Yan and Mr. Jimmy Huang Jingwen, who joins East IP with a team of 36 partners and staff from a “red chip” Chinese law firm in Beijing.

Our New Beijing Office


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What they say about us

I haven’t seen anything close to this kind of advice and creativity from any firm I’ve worked with in China/Hong Kong in the past 20 years

They have done a stellar job. Their level of care on cases is something I haven't seen in the past

Unlike many Chinese firms, it understands American patrons and provides the practical solutions that the service user expects


East IP offers up-to-date information and advice on best practices in protecting IP rights in China.

Click here for access to our Knowledge library, which covers case notes on important case decisions, new legislation, trends in enforcement, recent government policy initiatives and white papers prepared by our team to support advocacy work by our clients and industry associations.

Latest Trademark Publications

To find out more about our services, please get in touch