Dan Plane Photo

Dan Plane


Hong Kong


Dan is experienced in all facets of intellectual property law, in particular, anti-counterfeiting and IP enforcement.

Admitted in Hong Kong, Australia, and Wisconsin (USA), he has practiced extensively in the US (as both a patent litigator and public prosecutor), Europe (as EMEA anti-counterfeiting counsel for Nokia) and in the PRC and Asia Pacific, both as in-house counsel for Louis Vuitton (managing its AP anti-counterfeiting program), as well as in private practice with two of the world’s leading international law firms and one of Australia’s premier IP practices.

Dan acts on behalf of a wide range of clients, including garment manufacturers, electronics and computer companies, pharmaceuticals companies, and luxury goods manufacturers. Of particular note is his wealth of experience in designing and managing regional intellectual property programs and IP security programs in supply chain and distribution contexts.

Dan is a frequent speaker and writer on intellectual property topics, having published articles on online counterfeiting, the development of landlord liability theory, trade secrets protection and the design and management of Asia-based supply chain programs. Dan also serves on the International Trademark Association’s Parallel Imports Committee.

Fluent in Mandarin Chinese, Dan has practiced as a China IP specialist for approximately 20 years.  He is recognised as a leading practitioner by industry publications such as IP Stars, WTR 1000, Chambers and Legal 500.

A trusted advisor to Fortune 500 companies in need of an excellent litigator and IP strategist, he “provides very practical, timely and efficient advice” while being “extremely easy to work with”.
– World Trademark Review 1000


  • J.D., Marquette University
  • B.A., University of Wisconsin - Milwaukee


  • Victoria, Australia
  • Hong Kong
  • Wisconsin


  • English (native)
  • Mandarin Chinese (fluent)


  • Managing IP – IP Stars
  • World Trademark Review 1000
  • Chambers
  • Legal 500